Joules Project 2007

Before finishing at university we all participated in a four week mini design brief for a company of our choice. I chose to do this project for Joules creating a womnswear capsual collection influence by the Best of British.

Here are some examples of this project taken form my portfolio.

CONCEPT BOARD


FABRIC STORY PART 1


DESIGN DEVELOPMENT - HAND DRAWING


OUTFIT 1


OUTFIT 2


OUTFIT 3


FABRIC STORY PART 2


OUTFIT 4


OUTFIT 5


OUTFIT 6


ILLUSTRATED LINE UP


RANGE PLAN


LABELS & BRANDING