I have received lots of e mails over the past couple of months from followers of my blog and Facebook Page asking for advice and information on getting into the fashion industry. You can read my personal post of how I got into the fashion industry by clicking here. I also promised I would write a post on some book recommendations that I think are must reads for anyone looking to study work or freelance in the fashion industry!
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By Harriet Posner
Marketing Fashion is a must read for all aspiring fashion students. It outlines and runs through all the basic principles of marketing and branding in relation to the fashion industry. It is packed with great imagery and easy to follow diagrams. This book gives you a real feel for all the subjects that you would follow in more depth in a good fashion related degree and provides you with a good knowledge base to start your studies with.
You can buy this book on amazon - click here to view.
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By Tim Jackson and David Shaw
This great book outlines the principles of Fashion Buying and Merchandising, two major Fashion Industry roles that work along side the Fashion Designer. Another essential piece of academic reading to give you a clear insight into the process of these two roles over the course of fashion seasons.
You can buy this book on amazon - click here to view.
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By Eundeok Kim, Ann marie Fiore, Hyejeong Kim
Fashion Trend and Forecasting is one of the hardest subjects for students to grasp in the Fashion Industry Ive found through experience int eating the subject. If there was one subject I would recommend reading up on and practising before entering studies in fashion this would be it! This book gives a great introduction into the subject of fashion trend analysis and forecasting and looks at both from the consumer and industry personal. It also looks at the impact of fashion consumption - something every student needs to be aware of!
You can buy this book on amazon - click here to view.
To see some real life examples of trend boards click on the trend section of my blog portfolio or click here.
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By Meg Mateo Ilasco & Joy Deangdeelert
This book delivers exactly what it promises: A guide to running a successful freelance business. Its a tough decision to start freelancing in any industry and Fashion is no exception. This book is a great read for anyone who is considering it an option. it runs through everything you need to consider and know from time management to invoicing. I read it cover to cover back when I decided to go freelancing and can't recommend it enough!
You can buy this book on amazon - click here to view.
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By Sue Jenkyn Jones
Fashion Deisgn is another essential read for all aspiring fashion students. Even if you are thinking of a career in Buying or Fashion Marketing it is still really important to understand the role of the designer (and vice-versa) The Fashion Industry is all about team work and Buyers etc work really closely with designers so it's good to understand what both areas entail. This book is a great introduction into Fashion Design and even covers examples of the syllabus for a Fashion Design Degree as well as all the basic principles of a career in Fashion Design.
You can buy this book on amazon - click here to view.
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