Tuesday, 4 July 2023

Ruff Cuts By George - Logo and Branding Development

As a designer I often take on branding projects outside of my fashion specialism.  Recently I designed this logo for Georgina Taylor who is establishing her own dog grooming business based in Wood Ditton, Cambridgeshire.  George wanted a simple logo with her own dog Peanut featuring in the logo design.  George had some of her own inspiration behind the logo which I developed into a bigger mood board to kick start the design process.  


I had great fun illustrating Peanut and playing around with font ideas to develop some initial logos based upon the above inspiration.


George chose her favourite logo from the above initial design development phase which I developed further into the below final logo.

Final Logo