INTRODUCING>>> Our first ever consumer Insights Publication! Available in PDF format only for the introductory price of £75. Inside are 4 detailed consumers each with a detailed written synopsis covering the key elements of these consumers demographics, psychographics, behaviour and buying motives. Click here for purchase information.
Understanding your consumer
has never been more important for a brand or retailer. In a world of brand and product saturation where
product/brand USP’s have now been replaced with ESP’s – it is vital we KNOW
what our consumer wants.
Where once we used to
be able to look at consumer demographics to get insights into consumer behaviour
and buying preferences we now need to delve much deeper and understand the
psychographics behind consumer purchases, buying motives and behaviour.
[K.I.D.S] Ltd has created
its first future consumer insight and presented four consumers we think are key
for small brands and retailers to engage with over the coming seasons.
These profiles are
created for you as a starting point to delve deeper into researching your ow
consumers. You should take these
profiles and develop them further to reflect the needs of these consumers in relation
to your brand. We want to help you build the bigger picture.
In this first issue we
introduce you to: each sits at a
different part of the psychographic profile graph below:
