Earlier this year I worked on a project helping design the first range for a new childrenswear outerwear brand Grass and Air. Things have been developing fast and they are exhibiting at INDX Kidswear on 2nd and 3rd July 2017 (visit them at Stand 15)
Melissa and Ian who are the brains behind the brand were really specific and spot on with their design brief. Grass and Air is established in Manchester and the founders were keen to get this across in the brands ethos. Anyone familiar with the UK knows we can have four seasons of weather in one day; one minute we can be drowning in rain followed by sun, strong wind and then rush hour chaos as one centimetre of snow falls!!! This really can (and does) happen all in the space of 24 hours, especially in Manchester!
It’s no wonder any parent or carer of small children really struggles with dressing their kids for the day ahead without sending them to nursery or school with a suitcase full of options! The answer; suitable and adaptable outerwear with layering options. This is what Grass & Air aim to offer; clothing that’s functional and flexible and above all FUN!
Melissa and Ian wanted to develop prints for the range that have a fun element to them and represented the four seasons of weather in one day! I came up with these colourful cloud prints that can be seen across the range.
Each piece of outerwear is designer to be above all functional, easy, quick and comfortable to get on. Colours are practical yet fun mixed with pop colours to fastenings and the signage prints mixed in for balance.
I really believe this range answers the need for parents and carers for balanced layered outerwear and base layers for kids that are fun yet practice. I for one will be the first in line to get my kids into these pieces with the brands official launch this year!
Keep posted for more updates....