Plain Lazy Project 2007

As part of my third year at university I participated in an ongoing work placement with Plain Lazy, Brighton. As part of a live brief for my final majour project I created a more fashion orientated surfwear collection for their recently released womenswear collection (Lazy Lady).

This project shows my creative design skills, ability to take a brand forward and offer something new whilst maintaining the philosophy and humour this particular company is renowned for. I also backed up this project with a full set of fabric feature samples and promotional material.

Here are some samples of work for this project taken from my portfolio:

CONCEPT BOARD & FABRIC TRIMMINGS BOARD


FABRIC BOARD


DESIGN DEVELOPMENT - HAND DRAWINGS


ILLUSTRATED LINE UP


OUTFIT 1


OUTFIT 2



OUTFIT 3


OUTFIT 4



OUTFIT 5


OUTFIT 6


RANGE PLAN


CORE RANGE T-SHIRT PLACEMENT PRINTS


CORE RANGE T-SHIRT PLACEMENT PRINTS


BRANDING & LABELS


DENIM FABRIC SAMPLES


PROMOTIONAL MATERIAL

BRIEF