Thursday 30 January 2020

[K.I.D.S] Consumer Insights _ 2020


INTRODUCING>>> Our first ever consumer Insights Publication!  Available in PDF format only for the introductory price of £75.  Inside are 4 detailed consumers each with a detailed written synopsis covering the key elements of these consumers demographics, psychographics, behaviour and buying motives.  Click here for purchase information.





Understanding your consumer has never been more important for a brand or retailer.  In a world of brand and product saturation where product/brand USP’s have now been replaced with ESP’s – it is vital we KNOW what our consumer wants.

Where once we used to be able to look at consumer demographics to get insights into consumer behaviour and buying preferences we now need to delve much deeper and understand the psychographics behind consumer purchases, buying motives and behaviour.

[K.I.D.S] Ltd has created its first future consumer insight and presented four consumers we think are key for small brands and retailers to engage with over the coming seasons.

These profiles are created for you as a starting point to delve deeper into researching your ow consumers.  You should take these profiles and develop them further to reflect the needs of these consumers in relation to your brand. We want to help you build the bigger picture.


In this first issue we introduce you to:  each sits at a different part of the psychographic profile graph below:

Wednesday 29 January 2020

[K.I.D.S] Spring | Summer 2020 _ SKATE Away (Trend Overview)



[K.I.D.S] Ltd currently has four trend books for sale: Spring | Summer 2021Autumn | Winter 2020/21, Spring | Summer 2020 and Autumn | Winter 2019/20.  PDF formats cost £150 and are invoiced via Paypal - hard copy also available at blurb.  Click here to e mail for more details.  

Above is an overview of one of the 5 trends in the AW 19/20 Trend Book.  Each book contains over 35 separate mood boards split into older, younger and baby/layette age groups with separate boards for boys and girls.  You can preview a few pages from each of the books by clicking here and viewing it in my bookshop on blurb.

Have you read our recent article on
The Future of Trend Forecasting?    
Click here for link.

Tuesday 28 January 2020

[K.I.D.S] Spring | Summer 2020 _ SURF School (Trend Overview)



[K.I.D.S] Ltd currently has four trend books for sale: Spring | Summer 2021Autumn | Winter 2020/21, Spring | Summer 2020 and Autumn | Winter 2019/20.  PDF formats cost £150 and are invoiced via Paypal - hard copy also available at blurb.  Click here to e mail for more details.  

Above is an overview of one of the 5 trends in the AW 19/20 Trend Book.  Each book contains over 35 separate mood boards split into older, younger and baby/layette age groups with separate boards for boys and girls.  You can preview a few pages from each of the books by clicking here and viewing it in my bookshop on blurb.

Have you read our recent article on
The Future of Trend Forecasting?    
Click here for link.

Monday 27 January 2020

[K.I.D.S] Spring | Summer 2020 _ REALLY Wild (Trend Overview)



[K.I.D.S] Ltd currently has four trend books for sale: Spring | Summer 2021Autumn | Winter 2020/21, Spring | Summer 2020 and Autumn | Winter 2019/20.  PDF formats cost £150 and are invoiced via Paypal - hard copy also available at blurb.  Click here to e mail for more details.  

Above is an overview of one of the 5 trends in the AW 19/20 Trend Book.  Each book contains over 35 separate mood boards split into older, younger and baby/layette age groups with separate boards for boys and girls.  You can preview a few pages from each of the books by clicking here and viewing it in my bookshop on blurb.

Have you read our recent article on
The Future of Trend Forecasting?    
Click here for link.

Thursday 23 January 2020

[K.I.D.S] Spring | Summer 2020 _ SPITALFIELDS Market (Trend Overview)




K.I.D.S] Ltd currently has four trend books for sale: Spring | Summer 2021Autumn | Winter 2020/21, Spring | Summer 2020 and Autumn | Winter 2019/20.  PDF formats cost £150 and are invoiced via Paypal - hard copy also available at blurb.  Click here to e mail for more details.  

Above is an overview of one of the 5 trends in the AW 19/20 Trend Book.  Each book contains over 35 separate mood boards split into older, younger and baby/layette age groups with separate boards for boys and girls.  You can preview a few pages from each of the books by clicking here and viewing it in my bookshop on blurb.

Have you read our recent article on
The Future of Trend Forecasting?    
Click here for link.

Tuesday 21 January 2020

[K.I.D.S] Spring | Summer 2020 _ RUSTIC Retreat (Trend Overview)


[K.I.D.S] Ltd currently has four trend books for sale: Spring | Summer 2021Autumn | Winter 2020/21, Spring | Summer 2020 and Autumn | Winter 2019/20.  PDF formats cost £150 and are invoiced via Paypal - hard copy also available at blurb.  Click here to e mail for more details.  

Above is an overview of one of the 5 trends in the AW 19/20 Trend Book.  Each book contains over 35 separate mood boards split into older, younger and baby/layette age groups with separate boards for boys and girls.  You can preview a few pages from each of the books by clicking here and viewing it in my bookshop on blurb.

Have you read our recent article on
The Future of Trend Forecasting?    
Click here for link.

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